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The National Highway Traffic Safety Administration (NHTSA) identified focus areas for each state to consider when developing and implementing a comprehensive motorcyclist safety program. Based on these focus areas, the Florida Motorcycle Safety Coalition (FMSC) established its safety emphasis areas and assembled teams of experts within its Motorcycle Safety Coalition to represent each area.

Each emphasis area upholds the mission and goal of the Florida Motorcycle Safety Program through its own goals and strategies. As such, the goals and strategies of the emphasis areas work concurrently to improve motorcyclist safety in Florida.

Training aims to ensure the quality of Florida’s Licensing system and motorcycle training programs to support and prepare motorcyclists for safe riding on Florida roadways. 

• Develops an objective and reasonable approach to routinely measure and evaluate the value and effectiveness of Florida’s motorcycle licensing process.

• Ensures state-approved curriculum reflects proper riding skills and behaviors to safely operate motorcycles on Florida roadways and meets National Standards for entry-level motorcycle rider training.

• Ensures adequate quantity and quality of rider education and training.

• Determines the number of unendorsed riders and develop strategies and incentives to encourage riders to obtain proper endorsement.

• Increases the number of students participating in advanced rider education training programs.

Data aims to collect and analyze data relevant to motorcyclist safety, and share findings with stakeholders, including the Florida Motorcycle Safety Coalition.

• Collects, analyzes, and reports motorcycle crash data.

• Promotes inter- and intra-agency efforts to link crash, injury, licensing, violation, and registration records.

• Measures and reports annual motorcycle vehicle miles traveled (VMT) in Florida.

• Conducts and publicizes statewide surveys of public knowledge and attitudes about motorcyclist safety.

Engineering aims to enhance and promote motorcyclist safety-related engineering practices, including centralized program coordination, planning, design, implementation, and evaluation.

• Considers the unique characteristics of motorcycles and rider vulnerability when designing and improving highways and structures.

• Develops and distributes best practices information on motorcycle-specific engineering countermeasures.

• Promotes data exchange between state and local agencies to include crash locations, roadway characteristics, and roadway conditions that are potentially hazardous to motorcyclists.

• Educates the highway engineering and maintenance workforce on roadway conditions that may be hazardous to motorcycles.

Communication aims to develop, implement, and evaluate communication strategies to improve public awareness of motorcyclist safety issues.

• Develops, implements, and evaluates a multicultural outreach plan with specific goals, and measurable objectives.

• Develops print marketing materials that can support the objectives identified in Strategy 1.

• Develops an annual electronic communication and media plan.

• Focuses on specific high-risk rider segments based on data.

Policy aims to support legislative and judicial initiatives that promote motorcycle-related laws and regulations to improve motorcyclist safety.

• Identifies and develops a call to action.

• Coordinates with other coalitions, organizations, and entities in identifying or supporting legislative efforts that would improve motorcyclist safety.

• Supports legislative efforts to provide judges with the discretion to require motorcycle operators charged with unlawful speed and/or careless driving violations to appear before a court and be ordered to attend a motorcycle-specific driver improvement course

Law Enforcement aims to provide law enforcement agencies with communication, education and enforcement resources as it relates to reducing motorcycle crashes, injuries and fatalities on Florida roadways.

• Collects data and information to assist agencies with motorcyclist safety efforts in their areas.

• Develops educational items for law enforcement agencies.

• Distributes educational materials to agencies to use internally as well as for distribution during enforcement efforts.

• Encourages agencies to have zero tolerance for aggressive motorcycle activities and riding without an endorsement.

• Encourages agencies to play a lead role in motorcycle rider training opportunities.

Emergency Services aims to decrease motorcycle crash fatalities and injury burdens in Florida through data analysis, education and training.

• Encourages and trains first responders and healthcare providers on motorcycle crash trauma.

• Collects information and evaluates factors relating to crashes in order to decrease motorcycle crash injury burden.

• Promotes incorporation of focused pre-hospital care and specific policies for motorcycle crash victims in emergency management system (EMS) agencies.

• Improves post-crash intervention through motorcycle crash patient education.